Brazilian Bond Builder Color Care Shampoo gently removes impurities while replenishing and protecting color treated hair. This deeply reparative treatment quickly fortifies the hair, helping to reduce damage while extending color life and restoring softness. Formulated with the same breakthrough technology found in the b3 Brazilian Bond Builder professional formula for hair that is noticeably healthier and resistant to breakage, this Color Care Shampoo helps prevent color fade and color washout as hair is cleansed on a regular basis for longer-lasting vibrancy and improved pigment retention between color appointments.